James Bond isn’t a singular person. He’s a code name for whichever agent is currently designated 007. The 006s would have a specific code name that for themselves, as would all the other double-O agents at MI6. Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig are all different characters who have taken the name James Bond and that’s how Sean Connery’s Bond battled S.P.E.C.T.R.E in the 60s and Daniel Craig’s Bond is a spy in the post-9/11 world. Sean Connery’s Bond was the original Bond and went through many altercations with the criminal organization S.P.E.C.T.R.E and he finally faced off against Blofeld in You Only Live Twice. At the end of that film, we can imagine that Bond and Kissy Suzuki ran away together. George Lazenby took over the character of Bond in Connery’s absence. He only had one outing because he resigned after his wife was murdered, causing Sean Connery’s incarnation of Bond to return only to leave again with the girl and the diamonds in Diamonds are Forever. Therefore, Roger Moore’s Bond takes over in Live and Let Die and has his own adventures until he retires to Sutton’s California mansion in A View To A Kill. Timothy Dalton’s Bond takes the reigns but was kicked out of MI6 after having his licence to kill revoked when he went after Franz Sanchez to get revenge for the murder of his friend Felix Leiter. Enter Pierce Brosnan’s Bond who had a great deal many adventures as Bond, but in Die Another Day he became resentful after having been deserted by MI6 in a North Korean POW camp for many years. He runs off with Jinx and the diamonds which brings us to Daniel Craig’s Bond. It’s not a reboot of James Bond as a whole. It’s only the first mission for Daniel Craig’s Bond as being the new James Bond 007.